I started my design process to brand our exhibition as 'Seeing Beyond the Facade' When our name was Facade, we played around with the idea of branding our exhibition, I found it rather difficult to come up with a brand so I decided to use the F as the driving force to brand this exhibition. Here are some different brush strokes I played with. I couldn't satisfy my myself let alone any of my group peers with this 'F,' so I moved on to using panels as a sort of brand, to capture the idea of 'Seeing Beyond.'